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Updated: Aug 24, 2026
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Exam Format: | Multiple Choice, Multiple Select |
| Available Languages: | English |
| Exam Price: | USD 150 |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Marketing Cloud Accredited Professional Marketing Cloud Email Specialist |
| Real Exam Qty: | 40-45 |
| Exam Duration: | 60 minutes |
| Passing Score: | 67% |
| Recommended Training: | Marketing Cloud Product Enablement Resources Marketing Cloud Advanced Cross Channel Accredited Professional Preparation |
| Exam Registration: | Kryterion Webassessor Salesforce Trailhead Academy |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Recommended: 6+ months of hands-on experience with Salesforce Marketing Cloud, familiarity with cross-channel marketing concepts |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214 |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein for Marketing Cloud | 23% | - Einstein Engagement Scoring - Einstein Copy Insights - Send Time Optimization - Einstein Engagement Frequency - AI-powered personalization and prediction |
| Topic 2: Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Topic 3: Journey Orchestration | 25% | - Journey design and best practices - Activities and decision splits - Comparison between Datorama and Google Analytics - Entry sources and audience evaluation - Reporting and performance analysis |
| Topic 4: Interaction Studio | 8% | - Personalization and decisioning capabilities - Real-time interaction management - Integration with other Marketing Cloud modules |
| Topic 5: Ad Studio | 12% | - Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms |
| Topic 6: Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - MobilePush tools and functionalities - Mobile Studio configuration and usage |
| Topic 7: Triggers | 7% | - SOAP and REST API triggers - Data extension and trigger management - Event-driven automation |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
A) engagement data
B) emotional tone of subject line
C) Frequently used phrases in subject line
D) spelling and punctuation errors
2. Which two use cases are best suited for the new MC Transactional Messaging API?
A) Subscription reminders
B) Password Resets
C) Order confirmations
D) Flash Sales
3. In beacon message, what does the field limit number of messages for a device' control?
A) send only particular number of messages in 24 hours
B) send only particular number of messages in a week
C) send only particular number of messages in 72hrs
D) send not more than particular number of messages in a active period.
4. What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
A) Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
B) Nullable fields to be used for comparing your Journey Data and Contact Data fields
C) An expression builder references Journey Data and Contact Data.
D) An expression builder references Journey Data and Journey Filtered : activities
5. What is true about contact data and journey data.
A) Journey data is static and contact data is updated data.
B) Contact data is static and journey data is updated data
Solutions:
| Question # 1 Answer: A,B,C | Question # 2 Answer: B,C | Question # 3 Answer: D | Question # 4 Answer: A,C | Question # 5 Answer: A |
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