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Updated: Aug 28, 2026
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Salesforce AP-216 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Marketing Cloud Personalization Accredited Professional |
| Exam Number: | AP-216 |
| Passing Score: | 63% |
| Exam Format: | Multiple Choice, Multiple Select |
| Real Exam Qty: | 65 |
| Certificate Validity Period: | 2 years |
| Exam Price: | USD 200 |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Sample Questions: | Salesforce AP-216 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | Recommended: Experience with Marketing Cloud platform and basic understanding of digital marketing concepts. Familiarity with web analytics and customer data platforms is beneficial. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudpersonalization |
Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Management | 16% | - Use profile attributes and engagement scoring - Create and manage segments - Implement catalog-based recommendations - Configure dynamic audience membership - Build audience criteria and filters |
| Topic 2: Implementation and Configuration | 16% | - Implement JavaScript beacon and tag management - Set up data collection and event processing - Configure campaign areas and zones - Configure user and visitor authentication - Set up and configure the Web Media Manager |
| Topic 3: Reporting and Analytics | 12% | - Create and customize reports - Interpret engagement and conversion data - Analyze campaign performance metrics - Navigate and use the Reports dashboard |
| Topic 4: Administration and Governance | 20% | - Implement data governance policies - Monitor system health and troubleshooting - Manage integrations with Marketing Cloud - Manage user roles and permissions - Configure system settings and preferences - Understand compliance and security considerations |
| Topic 5: Campaigns and Experiences | 24% | - Set up triggers and response handling - Configure audience targeting and segmentation - Implement decision logic and rules - Create and manage campaigns - Create and test campaign variations - Build experiences using drag-and-drop editor |
| Topic 6: Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. How does a developer share web templates from one dataset to another?
A) Copy
B) Download to zip file, upload zip file
C) Deployment manager
D) Clone
2. What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?
A) Automation Studio
B) API
C) Sitemap
D) ETL feeds
3. When configuring a new Identity Attribute which setting would you use if the attribute is unique to an indivdual across the entire dataset?
A) Not Unique
B) Identity Namespace
C) Unique
D) Identity String
4. How does IS define web template?
A) The events and behavior of what will be captured on the websites
B) A repeatable framework used to create a web campaign
C) An area on your site that a developer has configured.
D) A google Chrome Extension
5. Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?
A) Manual Segment ETL
B) Transaction ETL
C) Product ETL
D) External Email Campaign Events ETL
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: D |
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