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Updated: Aug 24, 2026
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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Passing Score: | 67% |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Developer |
| Exam Format: | Multiple-choice, Scenario-based |
| Real Exam Qty: | 65 |
| Exam Duration: | 90 minutes |
| Exam Price: | USD 200 |
| Available Languages: | English, Japanese, Spanish, French, German, Portuguese (Brazil) |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Prepare for Your Marketing Cloud Email Specialist Credential Build and Analyze Customer Journeys using Marketing Cloud (MKT101) |
| Exam Registration: | Salesforce Certification Portal Pearson VUE |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended 6+ months hands-on experience with Marketing Cloud Email Studio |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-email-specialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Subscriber acquisition and retention - Design effective emails and programs |
| Topic 2: Content Creation and Delivery | 24% | - Select appropriate tools for sending - Configure send settings - Manage and organize campaign content - Create and customize email content |
| Topic 3: Insights and Analytics | 14% | - Leverage analytics and Einstein features - Analyze campaign performance - Create and configure reports |
| Topic 4: Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Automation Studio - Build solutions in Journey Builder |
| Topic 5: Subscriber and Data Management | 26% | - Design and configure Data Extensions - Import and manage subscriber data - Configure segmentation tools - Troubleshoot send and data issues |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
A) Publication List
B) Suppression Lists
C) Exclusion Lists
2. Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
A) Verification Activity
B) Wait Activity
C) Skip Automation
3. Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization thatare custom and not available within the perconfigured reports.
What should be created to achieve this?
A) A collection
B) A Dashboard
C) A Dimension
4. Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?
A) Mobile Aware
B) MobileResponsive
C) Responsive Aware
5. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?
A) Add a description to each asset upon creation.
B) Add assets to folders upon creation.
C) Add descriptive tags to each asset upon creation.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |
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