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Updated: Jul 26, 2026

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Marketing Cloud Advanced Cross Channel
Exam Number:Marketing-Cloud-Advanced-Cross-Channel
Related Certifications:Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Administrator
Exam Format:Multiple Choice, Multiple Select
Passing Score:68
Real Exam Qty:60
Certificate Validity Period:3 years (requires maintenance exam or continuing education for renewal)
Available Languages:English
Exam Duration:120 minutes
Exam Price:$200 USD
Sample Questions:Salesforce Marketing-Cloud-Advanced-Cross-Channel Sample Questions
Exam Way:Online proctored exam or in-person testing center
Pre Condition:Recommended: Salesforce Marketing Cloud Email Specialist certification and hands-on experience with Marketing Cloud (minimum 6 months practical experience)
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudadvancedcrosschannel

Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

TopicDetails
Topic 1
  • Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 2
  • Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
Topic 3
  • Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 4
  • Mobile (SMS
  • Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 5
  • Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214

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