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Last Updated: Aug 24, 2026
No. of Questions: 77 Questions & Answers with Testing Engine
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Topics of Marketo Certified Expert, MCE Exam
Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.
Marketo Certified Professional, the MCE test will include the following topics:
- Principles of the program (30%)
- Targeting and personalization (16%)
- Analysis and reports (16%)
- Main administration (20%)
- Application and operation (18%)
How much Marketo Certified Expert MCE Exam Cost
The price of the Marketo Certified Expert, MCE exam fee is 225 USD.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Program Fundamentals & Campaign Execution | 30% | - Smart campaign triggers, filters and flow logic - Engagement programs and nurture streams - Program types, channels, statuses and progression |
| Topic 2: Reporting & Analytics | 16% | - Program performance and revenue cycle analytics - Attribution models and dashboard interpretation - Standard and custom report types |
| Topic 3: Lead & Data Management | 20% | - Lead lifecycle, status transitions and scoring - Data quality, deduplication and imports - Database segmentation and smart lists |
| Topic 4: System Administration & Integrations | 18% | - User roles, permissions and workspace settings - Field management and configuration - CRM sync and platform integrations |
| Topic 5: Email, Landing Pages & Personalization | 16% | - Asset creation, templates and tokens - Progressive profiling and personalization - A/B testing and champion/challenger campaigns |
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