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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit, and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code implementation?

A) Do they need to support inbound messages in each country?
B) Do they need to support UTF-8 characters in their SMS?
C) Do they need to support different From Names by country?
D) Do they need to have independent reporting on SMS sends by country?

2. Scenario: Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A) Configure the phone field in Salesforce as US locale.
B) Select 'Normalize Phone Number' in Journey settings.
C) Format the phone field in Salesforce as +1[phonenumber].
D) Select 'US' as the sending country in SMS activity.

3. Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit? (Choose 2 answers)

A) CreateSalesforceObject() AMPscript
B) Login Calls
C) SOAP API Calls updating objects
D) Bulk API

4. An email campaign targets customers who purchased within the last 90 days but excludes anyone currently participating in a retention journey. Which design minimizes maintenance as new retention journeys are added?

A) Build independent suppression Data Extensions for every campaign.
B) Export active journey participants every morning.
C) Create separate exclusion filters for every journey.
D) Maintain a centralized suppression audience updated automatically from active retention journeys.

5. Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A) Single Send Journey with an API Event entry source
B) Multi-Step Journey with an API Event entry source
C) Transactional Messaging API
D) Triggered Send Definition

Solutions: