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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:

SectionObjectives
Topic 1: Marketing Cloud Personalization Fundamentals- Platform overview and capabilities
  • 1. Use cases and business value
    • 2. Interaction Studio core concepts
      Topic 2: Segmentation and Personalization- Personalization experiences
      • 1. Web and email personalization
        • 2. Recommendations and targeting
          - Audience segmentation strategies
          • 1. Behavioral segmentation
            • 2. Rule-based segmentation
              Topic 3: Measurement and Optimization- Reporting and analytics
              • 1. Optimization strategies
                • 2. Campaign performance metrics
                  Topic 4: Data and Customer Profiles- Data ingestion and identity resolution
                  • 1. Customer data model
                    • 2. Data sources and integration concepts
                      Topic 5: Implementation and Configuration- Setup and deployment
                      • 1. Configuration of campaigns
                        • 2. Tracking and tagging concepts

                          Salesforce Interaction Studio Accredited Professional Sample Questions:

                          1. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

                          A) Transaction ETL
                          B) ProductETL
                          C) Manual segment ETL
                          D) External email campaign events ETL


                          2. How doesinteraction studio deliver technical value to marketers? [Check]

                          A) By providing a platform to manage, schedule, create and monitor content
                          B) By listening to customer signals, understanding customer intent, and acting accordingly
                          C) By providing a cloud-based application designed to help salespeople sell smarter and faster
                          D) By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C


                          3. Which ingredient shows a vistor products or content based on a "people like me" algorithm?

                          A) Similar Items
                          B) Co Browser
                          C) Trending
                          D) Collaborative Filtering


                          4. What three components are defined by the developer in the Sitemap?

                          A) Campaigns
                          B) Page Types
                          C) Events
                          D) Promotions
                          E) Content Zones


                          5. How many days after the date of upload will files be deleted from the SFTP?

                          A) 90 days
                          B) 60 days
                          C) 30 days
                          D) 180 days


                          Solutions:

                          Question # 1
                          Answer: D
                          Question # 2
                          Answer: B
                          Question # 3
                          Answer: D
                          Question # 4
                          Answer: B,C,E
                          Question # 5
                          Answer: B

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