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Last Updated: Jul 24, 2026
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| Section | Objectives |
|---|---|
| Topic 1: Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Topic 2: Segmentation and Personalization | - Personalization experiences
|
| Topic 3: Measurement and Optimization | - Reporting and analytics
|
| Topic 4: Data and Customer Profiles | - Data ingestion and identity resolution
|
| Topic 5: Implementation and Configuration | - Setup and deployment
|
1. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A) Transaction ETL
B) ProductETL
C) Manual segment ETL
D) External email campaign events ETL
2. How doesinteraction studio deliver technical value to marketers? [Check]
A) By providing a platform to manage, schedule, create and monitor content
B) By listening to customer signals, understanding customer intent, and acting accordingly
C) By providing a cloud-based application designed to help salespeople sell smarter and faster
D) By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
3. Which ingredient shows a vistor products or content based on a "people like me" algorithm?
A) Similar Items
B) Co Browser
C) Trending
D) Collaborative Filtering
4. What three components are defined by the developer in the Sitemap?
A) Campaigns
B) Page Types
C) Events
D) Promotions
E) Content Zones
5. How many days after the date of upload will files be deleted from the SFTP?
A) 90 days
B) 60 days
C) 30 days
D) 180 days
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B,C,E | Question # 5 Answer: B |
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