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Updated: Sep 20, 2026
No. of Questions: 60 Questions & Answers with Testing Engine
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Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#
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| Certification Vendor: | Meta |
|---|---|
| Exam Name: | Facebook Certified Marketing Science Professional Certification Exam |
| Exam Number: | 200-101 |
| Available Languages: | English |
| Exam Format: | Scenario-based questions, Multiple choice |
| Related Certifications: | Meta Certified Media Buying Professional Meta Certified Media Planning Professional |
| Recommended Training: | Meta Blueprint |
| Sample Questions: | Facebook 200-101 Sample Questions |
| Pre Condition: | No strict prerequisites, but familiarity with Meta advertising products and marketing analytics is recommended. |
| Section | Objectives |
|---|---|
| Topic 1: Marketing Analytics | - Campaign performance analysis - Audience insights and segmentation - Reporting and visualization |
| Topic 2: Experimentation and Lift Measurement | - Incrementality measurement - Conversion lift studies - A/B testing principles |
| Topic 3: Advanced Marketing Science Concepts | - Cross-channel measurement strategies - Marketing Mix Modeling (MMM) - Privacy-safe measurement approaches |
| Topic 4: Measurement Foundations | - Core metrics and KPIs - Data collection principles - Attribution concepts |
| Topic 5: Data Integration and Signal Quality | - Data governance and signal loss mitigation - Meta Pixel and Conversions API |
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