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Updated: Aug 02, 2026

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Salesforce MCE-Con-201日本語 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Engagement Consultant
Exam Number:MCE-Con-201
Exam Format:Multiple Choice, Multiple Select
Related Certifications:Salesforce Certified Marketing Cloud Engagement Consultant
Certificate Validity Period:3 years (requires maintenance)
Exam Duration:105 minutes
Real Exam Qty:60
Passing Score:67%
Exam Price:USD 200
Available Languages:English
Sample Questions:Salesforce MCE-Con-201日本語 Sample Questions
Exam Way:Online proctored or in-person at a testing center
Pre Condition:6+ months of hands-on experience configuring Marketing Cloud Engagement solutions
Official Syllabus URL:https://trailhead.salesforce.com/en/credentials/marketingcloudconsultant

Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Management and Segmentation20%- Data modeling
  • 1. Contact model and data relationships
  • 2. Data extensions vs. lists
- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
Topic 2: Discovery and Requirements15%- Solution design
  • 1. Create a scalable solution architecture
  • 2. Map requirements to platform capabilities
- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
Topic 3: Analytics and Reporting15%- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance
- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking
Topic 4: Concepts of Marketing Cloud Engagement15%- Key terminology and concepts
  • 1. Core concepts: journeys, messages, content, audiences
  • 2. Marketing Cloud Engagement vs. other Marketing Cloud products
- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
Topic 5: Content and Messaging15%- Multi-channel messaging
  • 1. Personalization and dynamic content
  • 2. SMS, push notifications, and other channels
- Email design and deliverability
  • 1. Deliverability best practices
  • 2. Content types and templates
Topic 6: Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Goal and exit criteria
  • 2. Entry sources, activities, and flows
- Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

1. Northern Trail Outfittersは、入力データに過負荷をかけずに、関連データをJourneyに接続したいと考えています。どのようにデータを接続すればよいでしょうか?

A) データ間の関係性
B) データデザイナー
C) エントリソースデータ拡張機能
D) 接点構成


2. Northern Trail Outfitters(NTO)のマーケティング担当者は、顧客が以前購入した製品に関する重要な最新情報を顧客に送信したいと考えています。このマーケティング担当者は、プログラミングの経験がほとんどありません。
また、情報は複数のデータ拡張機能に分散しており、NTOのeコマースプラットフォーム(連絡先、注文、注文品目、製品)から毎晩インポートされます。コンサルタントは、セグメンテーションのためにどのような設計を推奨すべきでしょうか?

A) 属性グループ内のデータ拡張機能をリンクします。
B) Marketing Cloud 以外のデータを結合し、Sendable Data Extension にアップロードします。
C) データ間の関係を確立し、マーケターが変更できるデータフィルターを作成します。
D) マーケターが変更するための SQL クエリ アクティビティを作成します。


3. ある企業では、マーケティング担当者が毎朝出社する前に、キャンペーンの失敗を特定するためにコンサルタントを必要としている。夜間の自動化処理により、複数の事業部門にわたって数百もの活動が実行される。
どの推奨事項が最も積極的な運用設計を提供しますか?

A) 詳細なログ記録を伴う自動監視と障害通知を実装する。
B) バックアップとして自動化の複製を作成します。
C) 自動化は営業時間内のみにスケジュールしてください。
D) 毎朝、Automation Studioを手動で確認してください。


4. Northern Trail Outfitters は、カート放棄した顧客をターゲットに Facebook 広告を配信したいと考えています。ジャーニーキャンバスに広告キャンペーンアクティビティが追加されました。広告キャンペーンアクティビティを使用するには、どの拡張機能製品を有効にする必要がありますか?

A) オーディエンススタジオ
B) 広告スタジオ
C) インタラクションスタジオ
D) ソーシャルスタジオ


5. ある組織は、数百万通のプロモーションメールを含む大規模なマーケティングキャンペーン中でも、トランザクションパスワードリセットメールを即座に配信したいと考えています。コンサルタントはどのような提案をすべきでしょうか?

A) Journey Builderのバッチスケジュールを使用してトランザクションメールを配信します。
B) トランザクションメッセージングは​​、一括マーケティング送信とは別に設定します。
C) パスワードリセットメールを15分ごとに送信するようスケジュール設定します。
D) トランザクションメールとマーケティングメールを同じ送信分類にまとめます。


Solutions:

Question # 1
Answer: A
Question # 2
Answer: C
Question # 3
Answer: A
Question # 4
Answer: B
Question # 5
Answer: B

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