Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which of the following labels allows you to track conversions for the readers of a certain webpage?

A) Other
B) Sign-ups
C) View of a key page
D) Leads

2. Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?

A) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.
B) The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
C) The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
D) The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI.

3. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
B) Any queries that search for "coffee cups" in quotation marks.
C) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
D) Only searches for "coffee cups" as it's using the exact match options.

4. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Visits to Purchase
B) Average order value
C) Conversion rate
D) Total revenue

5. Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center?

A) Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report.
B) Joan will need to run the report once to see the details included in the report.
C) Joan can click the "Sample Report" from the bottom of the Report Center.
D) Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report.

Solutions: