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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A) Journey Performance by Email Dashboard
B) Email Performance Dashboard
C) Email and Journey Overview Dashboard

2. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A) An automation that deletes old data extensions, emails, and reports
B) An automation that Imports subscriber data regularly and updates key data extensions
C) An automation that contains several recurring emails and decisioning points

3. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A) Use Einstein engagement scores to identify affected users.
B) Filter the data based on a specific date range.
C) Query the data using a specific date range parameter

4. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Create CloudPages to collect and subscribe users,
B) Leverage Social Studio to capture email addresses.
C) Use Journey Builder to build an audience using Ad Studio.

5. Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Remove role="presentation" from layout tables to support assistive technologies.
B) Reduce line spacing to fit more content on the screen and reduce scrolling.
C) Increase the font size (over 16pt) to make the content easier to read.

Solutions: