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Last Updated: Aug 09, 2026

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Analytics and Reporting15%- Analyze cross channel performance metrics
- Build custom reports and dashboards
- Interpret attribution models
Automation and Journey Builder10%- Configure wait and engagement activities
- Design complex multi-step journeys
- Implement decision split logic
Email Marketing Advanced Concepts25%- Implement advanced segmentation strategies
- Optimize email deliverability
- Configure dynamic content and personalization
- Design A/B and multivariate test strategies
Advertising and Social Integration15%- Leverage Social Studio capabilities
- Implement audience synchronization
- Configure Advertising Studio integrations
Mobile Messaging (SMS and Push)20%- Apply compliance and regulatory requirements
- Implement mobile opt-in management
- Configure SMS and push notification campaigns
- Design mobile customer journeys
Cross Channel Strategy and Planning15%- Design customer journey touchpoints
- Identify target audiences across channels
- Define cross channel campaign strategy aligned with business objectives

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Difference between inbox message and in app message.

A) Inbox message is displayed and stored in device in app message is displayed only 1 time
B) Inbox messages can be used only in los whereas in app message can also be used in android
C) Inbox message is displayed once but in app message is displayed repeatedly


2. What is the primary function of Einstein Copy Insights?

A) Analyze the subject lines to uncover insights and optimize email engagement
B) Drive higher Mobile App engagement through optimized Push message copy
C) Give insight on Email message copy to understand which text is resonating with Contacts
D) Recommend best copy for web content for blogs, articles, etc.


3. How dots social studio unify anonymous and known identities?


4. Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A) So that even devices with Push Notifications turned off can receive messages triggered by the beacons
B) They should always be set to High Transmit Power setting
C) It prevents both the produce message and the deli message from being triggered in both places
D) So that even devices with Bluetooth turned off can receive messages triggered by the beacons


5. When are customers eligible to be send a message in STO(when customer will engage then its sent)

A) with the next hour
B) Within the first minute of next hour.
C) At the hour user engages Within the next 24hours
D) immediately when the STO activity arrives


Solutions:

Question # 1
Answer: A
Question # 2
Answer: C
Question # 3
Answer: Only visible for members
Question # 4
Answer: C
Question # 5
Answer: C

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