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Last Updated: Jul 28, 2026
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| Section | Objectives |
|---|---|
| Forms and Landing Pages | - Describe progressive profiling and data lookups - Create and style landing pages - Create and configure forms and form processing steps |
| Campaigns | - Configure Campaign workflow and decision logic - Use Program Canvas and Program Builder - Describe Campaign types and Canvas elements |
| Lead Scoring and Management | - Describe the Lead Scoring model - Configure scoring rules and thresholds - Describe Sales Tools and integration with CRM |
| Integration | - Describe the AppCloud and connectors - Describe basic API usage and integration patterns |
| Reporting and Analysis | - Describe key reports and dashboards - Use Insight for data analysis and visualization |
| Eloqua Fundamentals | - Explain the contact model and data structure - Describe security and user management - Describe Eloqua's role in CX and the key modules |
| Segments | - Evaluate segment performance - Create and configure shared and static segments - Use filters and comparison fields |
| Email and Email Deliverability | - Configure and review email deliverability tools (Insights, Analyzer) - Create and configure email assets - Describe email deliverability concepts (SPF, DKIM, DMARC, Sender Reputation) |
1. Which tool in Oracle Eloqua is used to build and manage landing pages?
A) Forms and Progressive Profiling
B) Email Editor
C) Campaign Canvas
D) Content Editor
2. Which of the following is NOT a deliverability offering provided by Eloqua?
A) Personalization
B) Email Validation
C) ISP Whitelisting
D) Spam Checking
3. When configuring a lead scoring model in Oracle Eloqua, what is weighting?
A) Assigning different point values to different behavioral data.
B) Assigning different point values to different firmographic data.
C) Assigning different point values to different lead scoring criteria.
D) Assigning different point values to different demographic data.
4. Which of the following actions can you perform when configuring contact and account views in Oracle Eloqua?
A) Restrict access to specific contact or account fields based on user roles
B) Add a sub-tab to display related contact or account information
C) Hide all contact and account fields from view
D) Change the data type of a contact or account field
5. What is the purpose of A/B testing when creating an email in Eloqua?
A) To test different email delivery times
B) To test different sender names
C) To test different email designs
D) To test different email subject lines
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: D |
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