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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign status was set to Idle.
B) The campaign did not have labels associated with it.
C) The IDs Delivered section was not configured.
D) The campaign priority was not set.
E) The campaign did not have a set end date.


2. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-date pair (exact or relative date)
B) Key-number (integer or float)
C) Key-number range
D) Key-value string pair with an is or contains operator


3. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Deploy an ID Swap tag.
B) Configure Self-Classification Taxonomy and Classification Rules.
C) Create an Audience.
D) Create and activate a Data Campaign.


4. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
B) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
C) The audience structure creates a Boolean OR, where a user having either category can be targeted.
D) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.


5. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
B) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available after 24 hours in the Provider Inventory Report.
D) The data from the tag will be available after 48 hours in the Provider Inventory Report.
E) The data from the tag will be available immediately in the Provider Inventory Report.


Solutions:

Question # 1
Answer: A,D
Question # 2
Answer: D
Question # 3
Answer: A
Question # 4
Answer: C
Question # 5
Answer: C

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