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Updated: Aug 17, 2026
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Salesforce AP-217 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Media Cloud Accredited Professional (AP-217) |
| Exam Number: | AP-217 |
| Exam Duration: | 75 minutes |
| Passing Score: | 66% |
| Exam Format: | Multiple-choice, Multiple-select, Proctored exam (online or test center) |
| Available Languages: | English |
| Exam Price: | USD 150 |
| Real Exam Qty: | 60 (plus up to 5 unscored questions) |
| Recommended Training: | Salesforce Media Cloud Training (Trailhead Academy) |
| Exam Registration: | Salesforce Certification Exam Registration |
| Sample Questions: | Salesforce AP-217 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | None |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-media-cloud-ap---AP-217 |
Salesforce AP-217 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Implement | 20% | - Data migration strategy based on Media Cloud data model - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - CI/CD implementation and deployment support - Non-functional requirements implementation (performance, scalability, etc.) - Security and sharing configuration implementation |
| Design | 53% | - Reporting and analytics solution design - Flow design using Media Cloud ASM capabilities - Product model definition and pricing methodology (ASM) - Data model design and object relationships - Security model and permission set design - Solution design using industry best practices - Integration architecture and system interoperability - CI/CD strategy and deployment planning |
| Discovery | 27% | - Non-functional requirements identification for Media Cloud applications - Mapping use cases to Salesforce Media Cloud components - Integration of Media Cloud with third-party systems - Solution scoping and SOW definition using Media Cloud capabilities - Business process and system flow analysis in existing environments |
Salesforce Media Cloud Accredited Professional Sample Questions:
1. Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?
Choose 2 answers
A) Use the Out of the Box Ad Server Integration.
B) Use the Out of the Box Marketing Cloud Intelligence connector.
C) Create a custom integration procedure to integrate with the ad server.
D) Create a custom solution using Apex code.
2. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
A) Event
B) Print
C) Digital
D) Linear
3. A company is planning to adopt Media Cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the Agency of Record. They also have requirements to map contacts within the agencies.
How should the Media Cloud data model be used to represent these relationships?
A) Advertisers and agencies should be created as Accounts, and a custom lookup field should be created to represent the client/agency relationship. Contacts should be created under the Accounts.
B) Advertisers and agencies should be created as Accounts, with agencies listed as child Accounts to the client Accounts, with Contacts related to those.
C) Advertisers should be created as Accounts, and agencies should be represented by a custom field added to the Contact object. Contacts should then be assigned to the Accounts.
D) Advertisers and agencies should be created as Accounts and contacts as Contacts, and the Party Model should be adopted to define the relationships between them.
4. A Consultant working on the implementation of Media Cloud for a publishing company has been asked by an IT Manager at the publishing company to better understand the structure of the Media Cloud data model.
How should the Consultant describe the characteristics of the Media Cloud data model?
A) It is composed exclusively of Standard Objects.
B) It is composed of Custom and Standard Objects with no extensions.
C) It is composed exclusively of Custom Objects.
D) It is composed of Custom and Standard Objects.
5. During a Google Ad Manager (GAM) order orchestration, which two steps does a Media Planner need to complete manually in the GAM Server?
Choose 2 answers
A) Check availability of inventory in GAM.
B) Create order in GAM.
C) Associate the creatives to a line item in GAM.
D) Check if creatives are loaded in GAM.
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: C,D | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: C,D |
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