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Last Updated: Aug 19, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation and Calculated Metrics | 19% | - Apply segments to projects and components - Share segments across the organization - Build and use calculated and segmented metrics - Create and configure basic segments following best practices |
| Topic 2: Reporting and Dashboarding for Projects | 38% | - Compare and use Fallout and Flow visualizations - Create and customize visualizations and reports - Schedule, share and manage projects for users/groups - Report on marketing campaign performance - Choose appropriate visualizations for different scenarios - Combine dimensions, metrics, date ranges and segments |
| Topic 3: General Tool Knowledge and Troubleshooting | 9% | - Basic troubleshooting and tool navigation - Export data from Adobe Analytics - Understand dimensions, props, evars and events |
| Topic 4: Business Analysis | 34% | - Understand conversion funnels and business analysis concepts - Use Solution Design Reference to understand available data - Identify appropriate reporting strategy based on business needs - Interpret report data, draw conclusions, identify anomalies - Analyze data to answer business questions |
1. What is the primary function of applying the process to look up and combine dimensions, metrics, date ranges, and segments in reporting?
A) To enhance visual appeal
B) To achieve a comprehensive understanding of data
C) To ensure data security
D) To reduce the amount of data used
2. What are key benefits of using specific visualizations in reports? (Choose Two)
A) Improving aesthetic appeal of reports
B) Enhancing data comprehension
C) Reducing the need for textual explanation
D) Increasing the data processing time
3. Which reporting strategy is most appropriate for identifying trends over time in customer purchase behavior?
A) Comparative analysis
B) Descriptive analysis
C) Cross-sectional analysis
D) Time-series analysis
4. In the context of dashboarding, which visualization would be most appropriate for reporting cumulative sales over a fiscal quarter?
A) Scatter plot
B) Pie chart
C) Histogram
D) Line graph
5. How does identifying a conversion funnel help in business analysis?
A) It predicts the future value of the company.
B) It identifies critical touchpoints in customer interaction.
C) It aids in determining stock levels.
D) It delineates potential areas for automation.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B,C | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: B |
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