[Nov 25, 2021] Genuine Marketing-Cloud-Consultant Exam Dumps New 2021 Salesforce Pratice Exam
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NEW QUESTION 70
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the
"Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours.
The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
- A. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
- B. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
- C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
- D. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
Answer: D
NEW QUESTION 71
A customer wants to perform an email send to a subset of a Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
What approaches should the consultant recommend? (Choose two.)
- A. Use Data Filters to segment data to output a Sendable Data Extension.
- B. Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud.
- C. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
- D. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
Answer: B,D
NEW QUESTION 72
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
- A. Add all email address fields into the Contact Configuration screen in the correct order
- B. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
- C. Create a new Attribute Group referencing all email address fields in Data Designer.
- D. Create a new Import to populate subscriber email addresses into All Subscribers.
Answer: A
NEW QUESTION 73
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
- A. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
- B. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
- C. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
- D. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
Answer: B
NEW QUESTION 74
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a scheduled Automation with a Query Activity and a Send Email Activity
- B. Create a Journey with a Salesforce Data entry source and an Email Activity
- C. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- D. Create a Journey with a Salesforce Campaign entry source and an Email Activity
Answer: C
NEW QUESTION 75
What are two ways Contact builder can alter the data in Data Extensions
- A. Extract Data
- B. Add Single Record
- C. Clear Records
Answer: B,C
NEW QUESTION 76
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits?
Choose 2
- A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- B. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
- C. Share Sales Cloud user licenses across Marketing Cloud users
- D. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
Answer: A,C
NEW QUESTION 77
ABC Company has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud? (Choose two.)
- A. Subscribers can only appear in one Business Unit.
- B. Business Units can mirror an organizations operational structure.
- C. Business Units can share information with other Business Units.
- D. Business Units can have more than one parent Business Unit.
Answer: B,C
NEW QUESTION 78
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the
30th of the month falls on a weekend.
What is the flow?
Answer:
Explanation:
Triggered Import - user initiated send (not scheduled)
NEW QUESTION 79
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers NOT to use custom roles unless it is absolutely necessary.
How should a consultant create and assign roles for NTO?
- A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- B. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- C. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the Email Specialists.
- D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists.
Answer: D
NEW QUESTION 80
The customer has the following requirements for storing engagement data in their data warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?
- A. Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity
- B. SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity
- C. Report activity that generates Recent Send Summary report > Report delivered directly to SFTP
- D. Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity
Answer: B
NEW QUESTION 81
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- B. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
- C. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
- D. Leverage personalization strings within the email template to pull in language-specific content.
Answer: B,D
NEW QUESTION 82
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A. Text (15)
- B. Decimal (15,0)
- C. Number
- D. Decimal (15,2)
Answer: B
Explanation:
Explanation
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
NEW QUESTION 83
What are the similarities between Automation Studio and Journey Builder?
- A. Ability to define an email send
- B. Fire an event from Automation Studio to Journey Builder
- C. Have duration plus wait activity
Answer: B
NEW QUESTION 84
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?
- A. Triggered Automation: Import File > Group Refresh > Send Email(s)
- B. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
- C. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
- D. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
Answer: B
Explanation:
Explanation/Reference:
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automation's are fired as soon as a file hits a specific location within FTP.
Transfer activity is involved when file in encrypted.
NEW QUESTION 85
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.
- A. Deliverability issues on account
- B. High Watermark if journey builder
- C. Preference center is too strict
- D. Email frequency too high
Answer: B
NEW QUESTION 86
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the Consultant recommend? (Choose two.)
- A. Use Data Designer to link student and alumni data to the contact record.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Use Synchronized Data Sources to obtain data from the Sales Cloud.
- D. Create list attributes to store student data from the Sales Cloud.
Answer: A,C
NEW QUESTION 87
A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?
- A. Many-to-Many Relationship
- B. One-to-One Relationship
- C. Many-to-One Relationship
- D. One-to-Many Relationship
Answer: D
NEW QUESTION 88
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
- B. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
- C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
- D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
Answer: A
NEW QUESTION 89
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
Answer: B
NEW QUESTION 90
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