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New Salesforce Marketing-Cloud-Account-Engagement-Consultant Dumps & Questions Updated on 2024
NEW QUESTION # 11
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?
- A. Dynamic list and automation rule
- B. Automation rule and completion action
- C. Segmentation rule and completion action
- D. Completion action and dynamic list
Answer: B
NEW QUESTION # 12
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The %%content%% variable tag in the layout template code was missing.
- B. The form HTML embed code in the layout template code was not used.
- C. The landing page on a browser with the cookies cleared was not tested.
- D. The same layout template on both the form and the landing page was not used.
Answer: A
NEW QUESTION # 13
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?
- A. Use A/B test
- B. Use individual email test
- C. Use rendering test and send to Test List
- D. Use multivariate test & Review email preview
Answer: C
NEW QUESTION # 14
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?
- A. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
- B. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
- C. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
- D. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
Answer: D
NEW QUESTION # 15
How could LenoxSoft benefit from Engage Reports?
- A. Users can analyze the performance of their templated and non-templated emails.
- B. Users can analyze form submission performance for the prospects they have emailed.
- C. Sales Managers can receive desktop notifications for their teams' email activities.
- D. Sales Managers can analyze lead information like prospect activity, scores, and grades.
Answer: A
NEW QUESTION # 16
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?
- A. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
- B. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
- C. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
- D. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
Answer: A
NEW QUESTION # 17
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?
- A. Marketing Cloud Account Engagement Score field
- B. Einstein Lead Score
- C. Einstein Behavior Score
- D. Marketing Cloud Account Engagement Grade field
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5
NEW QUESTION # 18
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?
- A. Send a list email to all prospects who are opted in.
- B. Send an automated operational email to all prospects.
- C. Send Engage emails to all prospect who are opted in.
- D. Send an operational email to all prospects.
Answer: D
NEW QUESTION # 19
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?
- A. Export the form submission report and import, assigning to the correct user upon import.
- B. Add a completion action on the form to notify Admin, who manually assigns the prospect.
- C. Run an automation rule to assign based on the "Request a Demo" submission and State field.
- D. Create a completion action on the "Request a Demo" form with the action to assign to user.
Answer: C
NEW QUESTION # 20
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
- B. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
- C. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
- D. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
Answer: D
NEW QUESTION # 21
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign - C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign. - D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
Answer: A,B
NEW QUESTION # 22
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- B. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- C. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
- D. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
Answer: D
NEW QUESTION # 23
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
- A. Configure Users > Send starred prospect activity alerts by owner
- B. Configure Users > Send Salesforce Engage report emails by team
- C. Configure Users > Send daily prospect activity emails by owner
- D. Configure Users > Send daily visitor activity emails by state
Answer: D
NEW QUESTION # 24
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]
- A. All of the above
- B. Use Salesforce's value
- C. Use the most recently updated record
- D. Use Marketing Cloud Account Engagement's value
Answer: A
NEW QUESTION # 25
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
- A. Segment prospects with free email service providers for initial email sends.
- B. Segment internal employees with high scores for initial email sends.
- C. Segment the best and most active contacts for initial email sends.
- D. Segment cold prospects with a low score to reengage for initial email sends.
Answer: B
NEW QUESTION # 26
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