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Salesforce MC-201 Practice Q&A's

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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Administration11%- Field creation, editing and mapping
- Relationship between Account Engagement and Salesforce
- Recycle Bin capabilities
Reporting and Analytics8%- Conversion and engagement metrics
- Campaign and lifecycle reporting
- Dashboard interpretation
Lead Management24%- Automation rules: components and use cases
- Segmentation rules
- Custom redirects: capabilities and use cases
- Scoring and grading: definition and management
- Lists: types, capabilities and creation
- Completion actions
- Page actions
Forms, Form Handlers and Landing Pages20%- Capabilities, use cases and metrics of forms
- Capabilities, use cases and metrics of landing pages
Engagement Studio17%- Updating engagement programs and assets
- Components of engagement programs
Email Marketing20%- Email capabilities and use cases
- Difference between Emails and Email Templates
- Email reporting metrics

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers

A) Marketing Cloud Account Engagement landing pages related list section
B) Marketing Cloud Account Engagement Activities Visualforce page
C) Engagement History component
D) Salesforce Activities section


2. Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?

A) Landing page
B) Page action
C) Campaign tracking code
D) Custom redirect


3. A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

A) Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.
B) Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.
C) Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.
D) Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.


4. What activities are completion actions available for?

A) Files
B) Forms
C) Automation rules
D) Page actions
E) Custom Redirects
F) Emails


5. Where on a prospect record would you look to see if a prospect had registered for a webinar?

A) Contents
B) Insights
C) Prospect Activities
D) Custom Fields


Solutions:

Question # 1
Answer: B,D
Question # 2
Answer: D
Question # 3
Answer: C
Question # 4
Answer: A,B,D,E,F
Question # 5
Answer: C

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