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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

A) Third party form
B) Marketing Cloud Account Engagement form
C) Marketing Cloud Account Engagement landing page without a form
D) Marketing Cloud Account Engagement form handler

2. What is Lead Qualification? (select two)

A) The process of determining when a prospect is ready for follow up from your marketing team.
B) The process of determining when a prospect is ready for follow up from your sales team.
C) An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

3. What would occur if a single prospect is not both the recipient list and the suppression list for a list email?

A) The prospect will be sent one copy of the email, but the prospect will be marked opted out for future email sends.
B) The prospect will be sent two copies future email sends will not be impacted.
C) The prospect will be sent one copy of the email, but will be suppressed for the next email send.
D) The prospect will NOT be sent the Email, and future email sends will NOT be Impacted.

4. What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A) Email opens
B) Unsubscribe
C) Form completions
D) Link clicks
E) Page visits

5. When do prospects sync to your CRM?

A) When the prospect visits a landing page
B) When the prospect has a lead score greater than 50
C) When a prospect is created manually in the Marketing Cloud Account Engagement database.
D) When a prospect has been assigned to a user or queue.
E) When the prospect fills out a form on a landing page

Solutions: