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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. What storage model should be used if a subscriber has more than one value for an attribute?

A) Publication Lists
B) Data Extensions
C) Lists
D) Profile Attribute

2. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

A) Account Settings
B) Content Builder Settings
C) Emails Studio Settings
D) Campaign Settings

3. Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers

A) Length of time needed to pause sending is greater than one month
B) All of NTO's accounts should be on the same stack
C) Pre-warmed IP address can be purchased from Salesforce
D) Send volume is large enough to maintain a positive or neutral reputation

4. Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?

A) Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
B) Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
C) Create three distinct Attribute Groups that link each data extension directly to Contacts.
D) Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

5. Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A) Marketing Cloud Administrator
B) Marketing Cloud Regional or Local Administrator
C) Marketing Cloud Channel Manager
D) Marketing Cloud Email Marketing Manager

Solutions: